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Psychological shopping hook: Old Navy got me

Do you ever get hooked into shopping by a store's commercials? It happens to me sometimes. It defintely happened to me yesterday. The psychological shopping hook is how retailers play mind games in order to get you to spend more money.

Listening to the radio, an Old Navy commercial comes on. Old Navy: Today only, Ladies' tank tops for $2.00. Limit five per customer. Me: Oh... let me stop on by and get some tanks... Inner me: It's a set up...don't go... Me: Meh. I don't need anything else...I will just buy five tanks. Leaving with a bloated Old Navy bag and $100.00 bucks poorer. 😩🤷🏽‍♀️🤦🏽‍♀️
The funny thing is, I knew it was a hook, but I could not resist! I knew what it was...but I took the bait anyway! Should have known better. Ok, maybe I did know better.

I spent a good portion of my life in marketing. In high school, I was president of our marketing club, won awards, traveled all over the country in competitions. In college, I worked part time for a marketin…

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